Consumer Goods & FMCG

2026 is a tug-of-war between easing inflation and exhausted household budgets. Headline disinflation is real, food costs remain elevated and purchasing power is weak. Winning means pack-price architecture, disciplined pricing and positioning for the eventual demand recovery.

Indicator

Food inflation ~16% (April 2026)

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Naira stable at ~₦1,360 — supportive for imports

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Consumer wallets remain food-stressed

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