Methodology
Expansion model across market selection, entry mode, localisation, go-to-market and scale-up.
Components
Market selection & sizing; Entry-mode choice; Localisation; Go-to-market; Risk & compliance; Scale-up & exit criteria.
Governance
Executive and BU leaders own; strategy supports; board approves major entries.
Maturity levels
L1
Initial (0–40) — Ad-hoc, undocumented, reactive.
L2
Developing (41–55) — Framework emerging; pockets of practice.
L3
Defined (56–70) — Documented, standardised, governed.
L4
Managed (71–85) — Measured, benchmarked, continuously improved.
L5
Optimised (86–100) — Strategic asset; competitive differentiator.
Implementation roadmap
Diagnose (assess maturity) → Design (tailor framework & governance) → Build (strategy, plans, tools) → Embed (cascade, capability, cadence) → Sustain (review, learn, re-score).
Deliverables
Framework document, governance & RACI, templates, maturity score & roadmap, board reporting pack.
Advisory opportunities
Market-entry assessment; Expansion strategy; Go-to-market build.
Across the Business Strategy ecosystem
Knowledge graph · 6 relations