Methodology
Growth model across the growth ambition, growth vectors (core, adjacent, new), opportunity sizing, and the growth portfolio.
Components
Growth ambition; Core growth; Adjacent expansion; New-market / new-offer growth; Opportunity sizing; Growth portfolio governance.
Governance
CEO and executive own growth; strategy and BU leaders develop; capital governed by the board.
Maturity levels
L1
Initial (0–40) — Ad-hoc, undocumented, reactive.
L2
Developing (41–55) — Framework emerging; pockets of practice.
L3
Defined (56–70) — Documented, standardised, governed.
L4
Managed (71–85) — Measured, benchmarked, continuously improved.
L5
Optimised (86–100) — Strategic asset; competitive differentiator.
Implementation roadmap
Diagnose (assess maturity) → Design (tailor framework & governance) → Build (strategy, plans, tools) → Embed (cascade, capability, cadence) → Sustain (review, learn, re-score).
Deliverables
Framework document, governance & RACI, templates, maturity score & roadmap, board reporting pack.
Advisory opportunities
Growth diagnostic; Growth strategy; Growth portfolio build.
Across the Business Strategy ecosystem
Knowledge graph · 8 relations
operationalised by
prioritises (inverse)
integrates (inverse)