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Competitive Advantage Framework

Build advantages competitors cannot easily copy.

Methodology

Advantage model across industry analysis, positioning, distinctive capabilities, moats and advantage renewal.

Components

Industry & competitor analysis; Positioning; Distinctive capabilities; Moats & barriers; Advantage renewal; Advantage measurement.

Governance

Executive owns; strategy office analyses; reviewed in strategy cycle.

Maturity levels

L1
Initial (0–40) — Ad-hoc, undocumented, reactive.
L2
Developing (41–55) — Framework emerging; pockets of practice.
L3
Defined (56–70) — Documented, standardised, governed.
L4
Managed (71–85) — Measured, benchmarked, continuously improved.
L5
Optimised (86–100) — Strategic asset; competitive differentiator.

Implementation roadmap

Diagnose (assess maturity) → Design (tailor framework & governance) → Build (strategy, plans, tools) → Embed (cascade, capability, cadence) → Sustain (review, learn, re-score).

Deliverables

Framework document, governance & RACI, templates, maturity score & roadmap, board reporting pack.

Advisory opportunities

Competitive analysis; Positioning strategy; Advantage-building programme.

Across the Business Strategy ecosystem

Knowledge graph · 5 relations