Asset-to-Product Map
Every IP asset has a defined product wrapper — consulting engagement, dashboard subscription, workshop or certification.
Board & Management Relevance
Clarifies the commercial path of every IP investment.
Key Operating Questions
- ·Is every asset assigned a product wrapper?
- ·Who owns the GTM for each?
- ·What is the pricing logic?
Implementation Checklist
- ·Publish the asset-product map
- ·Assign GTM owners
- ·Approve pricing per wrapper
