8 industry playbooks.

Banking

Digital banking, new segments, ecosystem partnerships, fee income

Embedded insurance, new products, digital distribution, data-driven pricing

Operational excellence, servitisation, new markets, sustainability-led value

New products, platform/ecosystem plays, geographic expansion, M&A

Integrated care, digital health, new service lines, partnerships

New services, productisation, geographic expansion, sector focus

Service transformation, digital delivery, partnerships, efficiency

New programmes, digital/blended models, partnerships, new segments